Rebranding — PANO’s brand no longer represented them, their culture, or their mission. They are a vibrant, passionate group who help vibrant, passionate people do great things in their communities. Their current logo felt stiff, rigid, and sterile. It felt like it belonged to a government agency. So we concluded that a rebrand would be an important part of clarifying their message. With the brand and structure in place, we set out to build and develop the site. The result is not only a website that looks beautiful (implementing vibrant colors, angles, and clean typography), but one built on a strategic foundation of clarity and simplicity.